Thursday, December 16, 2010

L'Oreal, Are You Serious?


People at L'Oreal did it again. After introducing us to their new ''revolutionary'' foundation, they managed to make another breathtaking (*coughs*) product - The One Sweep Eyeshadow.



The following section is taken from their website:

''Science Behind the Beauty - The One Sweep Shadow is a breakthrough new way for anyone to get a professional eye shadow look. The unique applicator is shaped to fit the eye and apply three shades in one step to define, color and highlight. It's fast, easy and mistake-proof.''

Really? And here I was thinking I've seen this way of applying eyeshadow before. Oh, what - I have! Avon In A Wink Instant Eyeshadow Sheets and Eye Majic, which works the same way as Avon. Sorry, but I can't say this is a breakthrough product and I really doubt it can give you a professional look. They say the applicator is unique and shaped to fit the eye... What about different eye shapes? Did people at L'Oreal ever hear about wide, close, deep set eyes? What about hooded and prominent lids? Furthermore, if you want a professional look, you should use brushes and not sponge applicators.

This One Sweep thing looks pretty useless if you ask me. The color stripes are very narrow and it's probably impossible to use these eye shadows with brushes. This just doesn't convince me.

What do you think about this product?

Thanks for looking!

30 comments:

  1. it looks odd to me, not something i would buy.
    ohhhh about the 120 palette you blogged about sometime ago and said they don't stick to brush or something like that.. they do, you just have to break the surface of the pan and swirl with little more pressure than usual : ) i probably didn't make any sense, but anywayyyy haha.

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  2. LMAO what is wrong with them? Only someone who doesnt know anything about makeup would buy that.

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  3. LOL. I would NEVER buy that! I certainly don't apply my shadow in stripes! This has bad news (and bad eye makeup) written all over it...

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  4. @Melly: Will try that. Thanks for letting me know! :D

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  5. What is that I dont even ... ?!
    Next innovation: Mascara that applies 2 coats AT ONCE!

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  6. @Joice: Next step - http://ourownocean.files.wordpress.com/2009/02/vlcsnap-401640.png?w=449&h=192

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  7. Mmmm, hehehe, that won't work...specially with a sponge tip applicator... maybe if it was a decal or something, I don't know if the Avon ones are like this, they sound like they are.

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  8. I know I would not be buying this for sure.Nothing special about a curved sponge applicator and it looks like it doesnt come with much product (eyeshadow)

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  9. That would actually be wicked cool! *waits*

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  10. Oh Lordy. So L'oreal models should actually look like raccoons with all these things you have to apply in stripes.

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  11. Um.. I'm not going to buy this. It looks crap and probably is crap.

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  12. Man, seriously guys. I was totally thinking of trying this puppy out! LOL. That is the WEIRDEST thing I think I've seen in a few months. L'oreal's just getting soooo *creative*. ^0^

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  13. ahaaaaa...bojim se da će ovo proći bez mene :-p

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  14. Hmmm... Not impressed. I won't bother with this. Makes about as much sense as applying foundation with a mini paint roller... Heeheeheehee.

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  15. I don't like Lóreal because of their marketing strategy. It's just like: We are the best!...but you are not :). By the way, I like your blog and your make up.

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  16. I actually bought it for the hell of it, and it absolutely.. sucks.

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  17. when i saw your post the only thing that came out of my mouth was "are you f*king kidding me?" .....nuff said. lol

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  18. This is the stupidest thing ever. I actually liked their wall paint foundation roller thingy (it was fun) but this is a hot mess.
    And I know for a fact that the stupid applicator will not fit my eye.
    Just dumb.

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  19. omg. all these one step and "easy" use products. you need quality brushes and a little patience for good makeup.

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  20. How stupid. When I saw the pic I was like O,o wth is that? It looks so dumb.

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  21. That would be one darn miracle! Not something I would use.

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  22. That is the most stupid thing I have ever seen. Who would even use that!?

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  23. Yeah, right. Marketing strikes again!

    Anyway, nobody could teach you anything about applying and blending shadow!

    xoxo-Marsha

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  24. I think the sponge-thingy seams really - I mean R E A L L Y - nasty.

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  25. I haven't tried it, but that just looks...liek it wouldn't work. Interesting concept, poor execution.

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  26. haha i was at target with my sister last week and saw that and literally laughed out loud. it's like, who are they trying to kid!??! such a fail...

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