Saturday, February 1, 2014

Preview: Essence ''Bloom Me Up'' Trend Edition

Essence ''Bloom Me Up'' Trend Edition

Beautiful in bloom: the new essence trend edition “bloom me up!” unites THE spring trends in March 2014: delicate lace with floral patterns combined with fresh colors consisting of pink, apricot and lavender. Spring is going to be playful and romantic – and at the same time, it’s self-confident and totally cool. With these fashionable beauty-pieces, your eyes, lips, face and nails are sure to turn into absolute eye-catchers. The must-haves of the trend edition are the duo eye pencil, which makes your eyes look larger, and the practical blush stick - but the cute flowery lace hairband also shouldn't be missing from your collection of accessories. It smells like spring... with Essence. 

New rules: use tools! For the first time ever, essence is dedicating an entire trend edition to practical beauty tools for professional make-up styles in March 2014 with the trend edition “bloom me up! Tools”! No matter whether you’re looking for eyeshadow, blush or powder brushes, applicators or sponges – this trend edition offers everything a top stylist needs. The product design with floral patterns as well as lace elements in cheerful spring colors puts you in the mood for the spring season and makes styling sessions even more fun. There’s also a cool brush bag to store all your brushes and a practical pocket brush that’s sure to fit into any purse. 


Floral fun! The highly-pigmented eyeshadows in cream, rosé and mint with shimmering effects create lovely spring eye make-up styles. The powdery texture is easy to apply and blends optimally. On top, there’s a gorgeous floral design on the surface of the texture. Available in 01 bloomylicious, 02 rose it up! and 03 blow my mint. Around 1,99€*. 
Essence ''Bloom Me Up'' Trend Edition - Mono Eyeshadow

Bright and beautiful! This is so easy to achieve with the duo eye pencil. One end of the pen is especially for use on the inner lid to create a wide-awake, open look. Applied underneath the eyebrow, the other end visually lifts the brow. Available in 01 bloomylicious. Around 1,99€*. 
Essence ''Bloom Me Up'' Trend Edition - Duo Eye Pencil

Soft-colored lips… the light, long-lasting texture of the lipstick gives your lips a bright shimmer and gorgeous color with medium coverage in rosé and pink. Available in 01 rose it up! and 02 chaising lacy. Around 1,99€*. 

Bloomy blush! The blush stick offers fresh accents in pink as well as apricot and feels lovely and powdery on your skin. The twistable blush stick guarantees a simple and practical application and the color becomes more intense with each layer. Available in 01 chaising lacy and 02 blooming tender. Around 2,49€*. 
Essence ''Bloom Me Up'' Trend Edition - Lipstick and Blush Stick

Shimmer in spring! The delicately pigmented powder in light beige gives your face and neckline a touch of shimmer. And thanks to the elaborate floral design on the surface, this powder is beautiful to look at, too! Available in 01 rose it up! Around 3,29€*. 

Lacy fingertips! The self-adhesive, transparent tip stickers with a white lace look give your nail design a trendy (and lacy) edge. Simply stick on the tips of your nails for an individual, romantic style. Available in 01 bloomylicious. Around 1,49€*. 
Essence ''Bloom Me Up'' Trend Edition - Shimmer Powder and Nail Lace Tips

Spring is here, and so are the nail trends: bright, fresh colors consisting of pink, mint, lavender and apricot are about to make a statement. The effects – sometimes pearly, sometimes plain – are sure to put you in the mood for new nail styles. Long-lasting and with a high coverage, these pretty polishes will make your nails stand out from the crowd. Available in 01 blow my mint, 02 lovely lavender, 03 blooming tender and 04 chaising lacy. Around 1,79€*. 
Essence ''Bloom Me Up'' Trend Edition - Nail Polish

The eyeshadow brush with soft bristles sits comfortably in your hand thanks to its slim design. It captures just the right amount of eyeshadow for an easy application and perfect blending. And the subtle apricot color makes it a must-have to look at, too! Around 1,29€*. 
Essence ''Bloom Me Up'' Trend Edition - Eyeshadow Brush Small

Blend it. The eyeshadow brush in a fresh mint color with an extra-broad brush and soft bristles is the ideal tool for applying and blending eyeshadow. It allows you to create a professional-looking make-up style in a flash – especially suitable for the popular smokey eyes look. Around 1,49€*. 
Essence ''Bloom Me Up'' Trend Edition - Eyeshadow Brush Big

Duo talent. The double-ended duo eyebrow styler is absolutely essential for ultimate eyebrow make-up. In a flash, it thickens, defines and forms combed brows. For awesome wow-brows! Around 2,49€*.
Essence ''Bloom Me Up'' Trend Edition - Duo Eyebrow Styler

Perfect push… with the eyelash curler, you can carefully bend your lashes into shape without damaging them for beautifully curvaceous style. Simply create the desired lash-shape before applying mascara and look forward to fantastic results. Around 2,99€*. 
Essence ''Bloom Me Up'' Trend Edition - Eyelash Curler

Take cover. From now on, you can apply concealer like a pro. The specially slanted tip of the giant sponge allows you to accurately cover unwanted red areas of skin or dark circles under your eyes with concealer – even in hard to reach places. Easy to clean and latex-free. Around 2,99€*.
Essence ''Bloom Me Up'' Trend Edition - Concealer Sponge

Whether you prefer loose or pressed powder, the soft and supple kabuki brush with fine bristles is ideal for all kinds of powder and ensures a smooth application on your face, neckline and body. And it's a real eye-catcher thanks to its soft lavender color with a white powder tip. Around 3,99€*. 

Sponge time! The make-up sponge is ideal for the easy application of make-up, concealer, blush and powder. The cool beauty utensil is unique and super-practical at the same time: the round side is perfect for make-up and blush while the slimmer tip is perfect for hard to reach places. The make-up sponge can be used dry or moist, and it’s washable as well as latex-free. Around 3,99€*. 

Easy to apply! The small eyeshadow sponge applicators in bright “bloom me up” colors don’t just look cute, they ensure more flexibility and control when you apply your eyeshadow, too. The five mini applicators are perfectly stored in the re-sealable pouch, making them ideal when you’re on the go. Around 1,29€*.
Essence ''Bloom Me Up'' Trend Edition - Kabuki Brush, Makeup Sponge and Applicators

Big brush. The velvety-soft bristles of the powder brush feel wonderfully pleasant on your skin. Thanks to its slightly rounded shape, this brush allows an optimal application of loose or pressed powder and ensures a flawless finish. Around 2,99€*. 
Essence ''Bloom Me Up'' Trend Edition - Big Powder Brush

Rosy cheeks! Thanks to its extremely fine bristles, this blush brush picks up blush particles perfectly and transfers them all to your cheeks. The straight shape of the brush makes application really easy and it’s ideal for shading and modeling the contours of your face. The bright pink adds a cheerful touch of color to the world. Around 2,79€*. 
Essence ''Bloom Me Up'' Trend Edition - Blush Brush

Bloomy bag! This stylish and practical brush bag is essential for storing and transporting all your high-quality brushes. The lavender brush bag has a lovely lace and floral design with mint and pink color accents. It keeps everything in order and is easy to clean, too! Around 3,49€*. 

Essence ''Bloom Me Up'' Trend Edition - Brush Bag

In my pocket! This useful little beauty helper can come along wherever you go. With the practical pocket-sized two-in-one brush and mirror, you can do your hair in a flash for tiptop style at all times. In a spring-like mint. Around 1,79€*. 
Essence ''Bloom Me Up'' Trend Edition - Pocket Brush

Essence “bloom me up!” will be available in stores in March 2014. 

* recommended retail price 

Available in Germany, Austria, Switzerland, Hungary, the Czech Republic, Spain, Turkey, Italy, Australia, Ireland, Russia, Israel, Tunisia, Taiwan, Japan, Panama, Bolivia, and Chile. 

EDIT: Correction from Essence - Bloom Me Up tools will be available in Germany, Austria, Switzerland, Slovakia, Italy, the Czech Republic, Croatia, Serbia, Bosnia, Spain, Portugal, Greece, Poland, Latvia, Russia, Israel, Brunei, Bolivia, Chile, Venezuela and Taiwan. 

Thanks for looking!

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